Givens
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Riverdeep Interactive Learning has a library of science and math simulation software for the American high school market. The product has been distributed on CD.
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American high schools are connecting to the Internet at a dizzying pace. They want content via the Internet. The CD is dying as a distribution media in the schools.
Challenge
Audience Analysis
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We are selling to the teacher, who isn't the "buyer" and isn't the end user. We need to teach the teachers not just how to use the product, but more importantly, why to use the product. In this respect, our product is similar to any product where the buyer is not the user (e.g., hospital, warehouse, etc.).
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In the CD version, the product is often used over a network, where the teacher doesn't have access to the documentation. Internet makes the documentation/customer support available from any Internet connection. Teachers can then easily prepare lessons at home.
Walking the Teacher through the Product
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Workshops: This section takes a typical activity from the simulation library and provides the teacher with background material, objectives and vocabulary, and textbook correlations. Internet enables easy update and distribution of the correlations as the textbooks change.
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The workshop then walks the teacher through the simulation, explaining at each stage what the student should do, what the teacher can write on the blackboard, etc.
Tying the Product into a Broader Context
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Teaching the News: This section constantly offers something new to teachers to keep them coming back and shows them ways to make the product relevant to their teaching.
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Events: We offer online events for both students and teachers. In addition to engaging the users in the product through the events, we hope to build a community of users who take advantage of online chats to learn about the product and share information with other users.
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